Earth Day!

"Bakit sixty?,"I asked a fellow earth fanatic during the Earth Hour celebration in MOA last March 28. It was an honest question. Sarcasm aside, I do not know what the numeral sixty in the Earth Hour promotional ads meant.

"Tange, sixty for sixty minutes. Earth hour nga eh!"

That would have been the reply I needed to realize how slow I am in understanding these kinds of ads. The world of advertising despises me for that.

But come to think of it, it's a valid question. Though the sixty does stands for sixty minutes in the Earth Hour promo, a greater impact would have been achieved if we added 20 minutes, 40, 60 or 100.

My point is, "Bakit sixty kung puwede namang 100?"

I do know that SM's mall operation will be seriously affected if their malls' light were dimmed for more than an hour, but we can always have earth hours with lights on. In fact, every hour is earth hour.

Tomorrow, the world will be allotting not just an hour for earth advocacies but an entire day. In Manila, the biggest celebration will be held at the SM Mall of Asia again, but I doubt if they will turn off their lights for the entire day. Hundreds of pro-earth organizations must have been very busy preparing their own programs for tomorrow. Of course, expect politicians to be present in huge earth day celebrations now that there is only a year to go before the 2010 elections.

But I do hope that tomorrow, wherever you are spending your earth day, you ask the right question: "Bakit one day lang? Hindi ba, every day is an earth day?"